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Demographics are no different. Because the social space is constantly evolving with more networks available to marketers than ever before, you need to spend your time and budget wisely. From putting together personas to conducting market researchdemographic data is an essential starting point for figuring out which networks and campaigns deserve your attention.
Want to know which apps are up-and-coming?
Curious about new opportunities to cross-post your content? These s are based on the latest research and social media statistics available at the time of writing. With these demographics in hand to inform personas and targeting, check out these guides to refine your process:. Keep in mind that this data is generalized across millions of users and serves as a starting point for brands looking to prioritize their social platforms.
Whether these s confirm what you already suspected or serve as eye-openers, make sure to bookmark them as you iron out your social strategy for And speaking of which, make sure to check out our free social media templates to keep you organized every step of the way. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Send us an. Send us an Who are you trying to contact? Sales Support Other. Social media demographics: The s you need to know From putting together personas to conducting market researchdemographic data is an essential starting point for figuring out which networks and campaigns deserve your attention.
More resources for audience insight With these demographics in hand to inform personas and targeting, check out these guides to refine your process: How to use social media personas to boost brand engagement How to define and reach your target audience on social media How to find your target audience on Instagram Facebook demographics and usage of monthly active users: 2.
Instagram demographics and usage of monthly active users: 1 billion Largest age group: The fact that Facebook and Instagram share the same ad platform presents many cross-promotional opportunities for brands. Instagram is facing fierce competition for younger users.
Recent Instagram stats highlight the value of influencers and Instagram content for motivating shopping. Takeaways based on LinkedIn demographics Conventional wisdom might say that LinkedIn exclusively caters to an older audience, but millennials make up about one-fourth of the platform. A higher-educated, higher-earning B2B demographic makes Linked In a potential goldmine for.
Marketing on LinkedIn is apples and oranges versus most other networks due to its older, primarily B2B audience. Although TikTok, Snapchat and Instagram get the most attention when it comes to the younger social crowd, Pinterest still has a place among younger users. A younger user-base presents challenges in terms of ad-targeting, although that perhaps explains the boom of influencer marketing. TikTok is notably seeing growing use among adultswhich begs the question of whether the platform will continue to serve younger users or change course.
Expect emerging ad features in and beyond as the network grows. To that point, Snapchat remained U. Similar to TikTok, Snapchat also has a highly engaged user base who manage to open the app 30 times per day on average. Beyond the U. Brands still have a lot of work to do on the platform, finding a balance between entertainment and advertising. Marketers note that YouTube is still a sort of land of opportunity advertising-wise, viewing it as a place to put their ad dollars in the future versus the likes of Facebook.
Which social media demographics are you using? Resources for you.
The Content Benchmarks Report. Recommended for you. Now on slide Now on slide Now on slide Now on slide. Build and grow stronger relationships on social Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
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